Web Appeal is the New Curb Appeal

Over 96% of  home buyers start the home search process on the web.
-National Association of REALTORS Report of Buyers and Sellers

You need your home to shine and sparkle on the internet.

Your home cannot just look good in person, it needs to look good online!

Buyers will decide to look or not to look at your home based solely on the pictures and presentation on the internet.

Here is what is needed to market your home effectively online:

1. Staging:

Sure, the pictures may look excellent, but if the rooms look small and cluttered, a buyer may simply hit that “next” arrow.   Buyers may spend more time trying to figure out what that blue thing on the shelf is rather than your home.

Homes that are staged spend 78% less time on the market, helping you sell quickly.

2. High quality pictures:

It’s easy to take photos now. Everyone and their brother is out taking photos with their iPhone or other smartphone.  We have a high-quality, wide angle camera that shoots great looking pictures.  Without great looking photography, you’re going to miss out on making your home look great online and attracting the right type of buyer, who is willing to pay top dollar for your property.

One of the critical areas of marketing your home online is having many high quality photos showcasing your home.

3. Videos:

The first showing of your property is online.

If a potential homebuyer likes what they see online via video or the great looking photos, then and only then will they call to schedule a showing to see it in person.

The most effective way to tell the best story of your property, to create desire for that potential buyer, is to utilize video.

If a picture is worth a thousand words, how many words is a well-done video worth?

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